60 Second Health is a company which is focused on the health needs of women 40+ years old. In particular the company believes that small things (which take us less than 60 seconds to do) are what stop us from accomplishing our larger goals. We identify those 60 second barriers and offer solutions.
Affluent women 40+: busy moms, working women who want to stay healthy but have no time, want expert solutions because they are smart, health conscious and research their options before making purchasing decisions.
We'd like the 60 Seconds logo to be a close variant of the 365 logo (attached). Same font, similar palette. Ideally we'd like to incorporate the colors purple, green, tumeric orange into the logo. Because the brand is 60 seconds, we'd like to see the logo incorporate a circle to invoke the feeling of a clock. See the attached O logo. The goal is to have a logo which makes consumers (health conscious women 40+) feel like "this is healthy and easy, I have 60 seconds to do this". Please let us know if more direction is needed. Thanks!