Baby Bunny is a new small business based in Melbourne, Australia and have sourced certified organic clothing to sell to the Australian Marketplace.
Environment Aware Baby Clothes Buyer
The branding ideally would mix 'fun yet conservative', 'Cute and Cuddly'.
The product is high quality, certified organic baby clothing. We want to be able to sell to both the hip young mums, and the more traditional gift givers (i.e the best of both worlds!)
In terms of the design work we seek a logo and branding to work across both the on-line channel and also on the product itself. Therefore, it is likely we're after a concept which for the logo and on-line branding can be quite detailed, but in terms of being present on each product it might be a silhouette of the concept, or something that can work in embroidery.
Ideally, the logo/branding will contain a baby bunny, but we dont want an easter bunny, this is not a seasonal product range, we need a warm fuzzy cuddly bunny that looks soft and implies a nice soft cuddly product!
In terms of the colours we are not set on any specific colour palette however, it needs to imply a gender neutral range and colours suited to both baby boys and girls.
The deliverables will hopefully be a branding approach that could be used across clothing and the website. It is not expected that a website design will be the finished product here, but this indeed may follow on if the winner is interested.