Aviation Company Logo Design

I am looking for a logo for a website that I am developing. It is centered around aviation. The website will provide pilots and aviation business owners with networking opportunities, product review/aviation discussion forums, access to auctions/for-sale aircraft, aviation product sales, and many more services directed toward the greater aviation industry/community. This website is intended to be the de facto online portal for all world-wide aviation business owners and pilots alike to buy, sell, and discuss aviation products and services.

AeroHQ (Aero Headquarters) http://www.aerohq.com http://www.aeroheadquarters.com

What I want in a logo:

I want a logo that will represent not only my business/website, but that can be easily put onto shirts, coffee mugs, business cards, sides of airplanes. print ads, etc. I want the business name incorporated in some way (AeroHQ). I don't want anything cutsie. Something that suggests AeroHQ is kind of a home base (not a baseball reference, but an aviation reference). It needs to incorporate all of this and yet still be simple enough to be transferrable. (Yes it seems daunting). As far the color scheme goes, I am pretty open to suggestion, but nothing too bright something that is pleasing to the eye and yet catches your attention.  The business should be well identifiable from the logo, not just the name AeroHQ.

Our Customers:

Aviation professionals, pilots, enthusiasts, aircraft manufacturers and dealers, aviation product resellers, etc.

Our Business:

Hosting of aircraft for sale. 

Discussion forums and groups

User social-networking home pages

Mall-like aviation product sales (multiple companies host their products on AeroHQ)

and much much more...

- graphic within logo should be self explanatory -- tying together "Aero" and "Headquarters"
- Be creative and unique.
- Incorporate "AeroHQ" in design -- but that should NOT be the focal point.  (Imagine having to recognize the logo on an airplane or banner from a distance)
- Intend to have this be the Corporate Identity.
- Think outside of the box on this one!
- All formats required per target applications above (ex:png)

- clipart
- anything cutsie
- non-aviation related.
- jumbo jet aircraft pictures