Cómo Kathleen Spitzer comenzó su viaje en logotipos
Nombre de la empresa
Viviane is the rebranded name of an respected direct selling skincare company, Viviane Woodard, established 1958. I have the wonderful opportunity and challenge to relaunch this company. There is a strong legacy with some existing cache but we’ve lost our place in the market and need to let the world know Viviane is here, better than before, modern etc. Viviane Woodard chemists were the first to identify that the skin needs water not oil to remain healthy and youthful. The three step cleanse/tone/moisturize system which is now the industry standard also came out of our labs.
We have a good start on a new look but now I want some WOW! We are in process choosing new bottles and packaging as well so there is a lot change and decision making going on. There is potential for way more work.
Cuéntanos a qué tipo de público quieres llegar
Viviane Woodard has a tremendously loyal client base but the business has lost its way in attracting new entrepreneurial women interested in building careers as direct selling professionals. Our business model is party plan, home based. Our target audience is women 30 - 45 wanting to grow with a growing company that has the benefit of a 50 year legacy. I’m looking for motivated, energetic women who choose us because they 1) love our products; quality, affordable, proven results, 2)our compensation plan; engaging and rewarding, opportunity for financial and personal advancement, and 3) our company ethos; building community by serving our independent professionals and society with integrity and cooperation.
I want VIVIANE in caps. Take one of the "I"s and make it a cosmetic bottle. Can you marry vintage with modern in your look? Respected/tried-and-true with new/innovative? How about doing something with the water motif?
Current font and color for Viviane; Hypatia Sans Pro, Light, Pantone 632 Green.
By Viviane Woodard is Zapfino.
I am open to suggestions but I do like the current font and color. I am thinking about different, complementary colors for different products in the line, a family of colors.
How about a family of logos relating to the main logo?
Focus for now is on
2) AgeLess Skin System and
3) Moistrio™ which is our iconic three step system of cleansing, pH normalizing and moisturizing. The three products should all fit in together.
No clip art The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo
Go to our website http://www.vivianewoodard.com to see current logo and products.