Target audience - I am aiming at corporate event photography and also more community based things like shooting the local sports groups finals games or portraits at the park of Mums, Dads and kids, so the logo has to be broadly appealing. I’m looking more for cool, fun and indie than serious. The events I’ll be shooting should be fun, lots of photos on the website will be of people playing games, at a party and having a good time, so the logo needs to reflect that.
Design - The capital P in DePict is important, it must be a capital. I don’t have any solid ideas for design, I was thinking a symbol which is immediately recognised as photographic, like a camera or tripod, but that may be too generic. I'm completely open to anything really. I'd also prefer if the word London was smaller than DePict Photography and can be in a different font/colour. Just to confuse matters, after seeing the initial entries I find I am drawn more to the subtle designs rather than the loud ones, so expressing fun in a subtle way works better for me if you can mange that.
Inspiration - I love the humour of Nando’s advertising, their overall tone is hilarious and playful. I want to pictures I take to be fun too. See examples of Nandos attached to get an idea.