Executive Summary: Qivik is an e-commerce website selling designer furniture and lighting in Asia, imported directly from Europe, and offering a very large selection of items (a few thousands). We think furniture does not have to be necessarily boring. The website is currently live at http://www.qivik.com, you are welcome to give a look.
Description: Qivik is the answer to all your designer furniture needs, and more. We feature products from the most innovative Italian and European brands and designers, bringing them to Asia. On our website you can find the well-known brands, the up-and-coming designers and the artisanal manufacturers, all to help make your house sizzle with character. Our product selection is unique, as we are official distributor for many brands in Asia, and ever expanding with thousands of home design items.
Target audience: we target both consumers and interior designers living in Asia, high income, all ages. We are positioned in the upper segment of the market. We sell high quality, high design items, thus we are not cheap, but we are reasonably priced as high end products and we want to be perceived as such.
Values to communicate: Creativity, high level home interior design, uniqueness and lots of choice for the customer are the pillars of our business. We need a logo that is catchy, conveying an image of exclusivity, uniqueness and fun at the same time. The logo and icon has to tell clearly that we are selling designer furniture and lighting. We are looking for a distinctive icon, typography, and color that can immediately identify us and differentiate from the competition. We are definitely open to have a character or mascot to represent the business.