We sell a software product that is based in the cloud (Software as a service) that helps business to track customers and produce reports and analytics.
How does it work: Our customers put a small tag on their web, mobile or facebook content which - when accessed - sends us data. We capture all of that information and create reports, charts and dashboards showing what customers are buying, where they are from, what browser they are using, why they leave the site, etc.
The value of our product is to help our customers to track and understand their own users and customers' behavior. By understanding their behavior, they can better serve customers, better design their web applications, offer special promotions and grow their business.
So our business is about data, gathering information and making smart decisions.