Iconic logo and brand design for wine bar with national expansion plans

San Francisco

Bar y club nocturno

PLEASE READ THE BREIF IN FULL - THE FOCUS OF THE LOGO SHOULD BE ON "WINE SOCIETY" - NOT SAN FRANCISCO. San Francisco Wine Society is an elegant wine bar with a strong emphasis on service and hospitality. Through education and empowerment, we were able to create a culture that retained not only loyal customers, but loyal staff. We are educated in our craft, yet unpretentious in our delivery as we believe wine is about making memories. At SFWS we value the importance of human interactions, so there are no TVs or screens and we do not offer wifi. There is an outdoor bocce court to encourage a competitive, yet playful spirit. We offer a vast selection of authentic and intriguing wines from all over the globe and shareable plates that are meant to be eaten in a social setting. Our clientele is expansive with an age range of 24-65 - locals to tourist from all over, couples out on date night, to food and beverage, financial, and tech professionals. The brand "Wine Society" is going to be expanded from San Francisco to Houston next year with an extensive expansion plan of 25 locations in the next 10 years. The focus of the logo should be on wine society, being able to incorporate the city it is located in. The logo needs to be approachable in a vast range of markets including but not limited to San Francisco - Houston - Aspen - Charleston - Bozeman - Portland - Nashville - Savannah - Charlotte - Louisville - Minneapolis - NYC - Santa Barbara - Los Angeles - Dallas - Oakland.

A society by definition is a group of people involved with each other through persistent relations. To us, society is about community, connection, and participation. It is important that this translates through our logo and branding. The logo needs to be bold and iconic, easily transferable to merchandise. Yet unpretentious and inviting. There are three ways I can see this going. I have included a link to a Pinterest page as well as some fonts that were inspiring. I look forward to seeing what you come up with!

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logo & guía de marca comienza en $8199.