We offer a streaming audio entertainment app with audiobooks, series and podcasts.
It's a subscription service, "eat as much as you want" for a low monthly fee (⁓$8,99).
Our prime target audience is Commuters and secondary target audiences are Busy Working People and Families. Age 25-50. Interested in books and entertainment like film, series and music.
¿Qué te inspira y qué diseño imaginas para tu empresa?
* We want the icon to feel warm and friendly. It should make the user feel like the contents of the service are accessible.
* The icon should stand out from the crowd and not use standard clichés such as an open book or headphones. Please try for something else if you want to stand. See enclosed document in “Other” section.
* The icon should inspire reading/listening
* We do not have any favorite icons; however we like services that have combined their product (the consumption object) into their icon (e.g. a record, a book, a newspaper, a movie ticket).
* We want to give the user a resemblance of the physical situation or product that they are (about to) consuming. See enclosed document in “Other” section below.
* “Audio and listening” is more important to communicate than “books”
* We want a graphic icon which directly tells the user what to expect from the app. E.g. display the listening/reading/entertaining experience
* Headphones or sound waves are elements we’ve discussed can be included but not required.
* Note! An icon with only a pair of headphones is not enough, it needs to be more unique.
* We like strong color contrasts and our app background color is black so we want to combine black background with a strong color, see the colors we’ve chosen earlier in the brief.
* The icon should represent the brand standalone and be visually identifiable as the brand (logo should not be required to combine with any service name in text)
See enclosed document below.
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