Anneliese Icons

Lattoflex

We are going to offer a mattress in the sweden market. The whole communication concept is based on a tale including a princeess. The princess will be the ambassador of a painless sleep. At the end of the day the whole concept is feminin and playfull.

I expect the icons to be somehow handdrawn, like a pencil drawing.
In sum we need four icons:
- like a stamp ( changing the world since 1935 )
- Girl with backache
- adjustments modes/individualisation options of the mattress for the sleeper (hard or soft)
- construction of the mattress - you should already make visible that the mattress has its inner wing suspension whats making it unique. Pictures in the project show the construction for a better understanding.

The mattress is the only one in the market that has an integrated wing suspension.
Pic 1 shows the princess and the stile we use
Pic 2 shows the mattress with a model and without any cover around. That should explain the mode of action for the sleeper.
Pic 3 shows the inner- and outside of the mattress.