Somanybikes.com require a full set of FLASH/HTML5 banner adverts producing for use within the Google ad-words display network. These banners will be used to advertise the new promotion SoManyBikes are introducing; Bike Swap
The promotion is about a quick and easy method of trading in your old bike for a new one and will be targeted at male bikers. The finished banners should imply an image of a quick and easy process to trade a bike for a bike
The opening frame should contain the first half of the tag line (“Wife Swap is good...”) and images of an old/unattractive bike. The next scene could contain the second half of the tag line (“but Bike Swap is better!”) and images of a new/attractive bike.
The rest of the scenes will be used for information such as key selling points of the promotion and a Call to action button.
Guidelines for this task:
• A potentional tagline for the campaign will be “Wife Swap is good... but Bike Swap is Better”
• Banners must contain a minimum of three scenes:
• Somanybikes branding and colours should be used throughout. (Grey, Blue and White)
• Use of arrows to indicate a swap
We will provide feedback on all concepts submitted to help guide you through the contest.
We look forward to seeing your designs.