Creation of a Banner Set for Web Promotion for Caravans/Mobile Homes

AL-KO KOBER GmbH

AL-KO is a producer of vehicle parts for camper vans and caravans/trailers. These attachment products can be added to the chassis and make the camper vans and caravans much more comfortable and safe. AL-KO has 2 own garages where AL-KO attachment products can be added by our specialists. This means, an owner makes an appointment with the garage, then comes with his or her camper van or caravan and our specialists build the desired products into the camper van or caravan. While the vehicle is in the garage, the owner can watch the process of building while drinking a coffee or make a trip to the surrounding area.

What we need:
We want to promote the service of our garages to get more customers. Therefore we need a set of banners for web promotion.

Aim:
The banners draw people’s attention to the services of our garages and invite them to click on them. The users will then be informed about the services here: http://www.al-ko.com/de/kundencenter The aim is to get appointments as much as possible.

Design in general:
At the beginning, there is shortly shown a mood picture (see pictures called Mood.jpg in the attachment). Then there is a picture of the garage (garage.jpg) with the red key visual of our actual communications campaign. In this sign, there is always a short text in the circle which highlights the benefit of the product and the logo. Furthermore, there is a short text with further information to the promotion itself, a button and the URL of the website.

These elements should have a little animation. The red key visual “falls” into the second scene (picture of garage) from above. Then the additional text is shown (in red and grey). At the end, the button (with a glowing effect for 2 times) and the URL are shown. Last scene of the banner is the animated logo on white background. Then the everything is repeated except of the animated logo at the end, thus all the elements (second scene (picture of garage), red key visual, text, button, URL) are shown.

The red key visual can maybe not used in every format. In this case, please write the text in red as headline on the banner.

Colours:
White: # ffffff
Red: #E30613
Grey: #4F5456
Font: Helvetica Com (please find attached)

Content:
- Text in red key visual (or headline): GEBEN SIE IHR FREIZEITFAHRZEUG NUR IN BESTE HÄNDE!
- Text: PERFEKTER SERVICE IN DEN AL-KO KUNDENCENTERN
- Button: Jetzt Termin vereinbaren
- URL: http://www.al-ko.com/kundencenter

Formats:
- 120 x 600 – Skyscraper
- 160 x 600 - Wide Skyscraper
- 200 x 200 – Small Square
- 250 x 250 – Square
- 300 x 250 – Inline Rectangle
- 336 x 280 – Large Rectangle
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300x600 - large rectangle

- Accepted file formats: GIF, JPG, JPEG, PNG, SWF

- Max. size: 150 KB

Further specifications:
- Please find further specifications here: https://support.google.com/adwordsp…6108?hl=en

I hope I explained everything clearly. If not, or if there is an informtion missing, please feel free to ask.