Simple, crisp, clean new WP design for innovative manufacturer

Permanent Pole

Permanent Pole was established in 1983 near beautiful Vancouver, British Columbia, and is a manufacturer of a wide range of heavy timber (wood) products and custom hardware used in professionally designed high end building projects in which exposed timber is selected as a prime feature and provides structural support to the buildings.

We are focused on providing unique, innovative, beautiful and high quality products that will express the dramatic beauty of large scale exposed timber. This is achieved by manufacturing exciting, fully prefabricated timber components and related connectors so that field crews in normal site conditions may construct eye-catching structures without undue skills or tools.

Our unique capabilities have also made us a key resource for Architects, Engineers, Owners or Contractors for beautiful and innovative design concepts in the early stages of building projects. Our care and attention to low volume, high value wood products with minimal waste highlights our focus on ensuring the sustainability of BC's forests.

Our current corporate website (please review, see link in attached brief) has not had any updates since 2004, and the design is poorly structured and ugly. Our goal is to remake our website with a simple, beautiful, and modern design and layout that more effectively achieves our current goals for the website as described below.

Key members of our target audience and regular visitors to the website are described below:

Most Important - Key Influencers - Architects and Structural Engineers - Architects who recommend our services tend to be cutting edge designers with an artistic eye for using exposed heavy timber to enhance the integration of buildings with the environment, and accent the structural shape of the building with a natural material. These designers are also majority (70-80%+) male, age 30-60.
Purchasers - General Building Contractors and Construction companies - these are the companies who pay us, however their decisions on design and manufacturing partners are 100% influenced by Architects and Structural Engineers (see description below) - these individuals tend to be 80%+ male, age 30-60.

Geographies - Our primary geographic markets are within North America, but we have on many occasions over the last 30 years shipped our work to Europe and Asia as well.
Types of Projects - Projects have included items for exclusive and eco hotels/resorts, schools, health centres, exhibit halls, executive-class homes, and many First Nation facilities which typically demand a natural integration with the environment.

Please see additional detail (don't worry, it's not long, but provides useful details such as more specifics, links to our website and pics of our work you can use) in extended brief attached. We are open to suggestions so feel free to communicate with us!

Final Deliverables - 4 variants of a Layered PSD file (1 home page/theme design + 3 simple page variants) - Optimize for standard (up to 2 column) Wordpress theme creation - please submit only the home page design initially - potential winners near the end of the contest will be contacted to finalize their potential win by creating 3 more pages based on variations of their home page design. We will provide clear, specific instructions and examples for quick completion of these extra pages.

4 Pages (we may add 1-2 more in future, please keep in mind when designing navigation to allow for future expansion), simple, crisp, eye catching, with strong call to action consistent across all

Page for Main Contest - Home - Eye Catching image of our work (we may convert this to a slide show in wordpress that rotates 3-5 images), Corporate Overview, Contact Details, other (ideas welcome)? Key is to generate immediate interest via visual impact of the beauty of our work, give a brief overview of company, what we do and how to contact.

Additional page variations to be designed - details provided and designs requested from potential winners near end of contest
- Products
- Gallery/Portfolio (be creative with menu label)
- Contact Us

Top Navigation menu items should be:
Home, Products, Portfolio (or Gallery or other descriptive word), Contact Us