Our company helps traditional media companies to cope with the arrival of the tablets and e-readers. We think that paper as the support for printed content will be a souvenir within 10 years. Consumers will go digital! Therefore, we help these companies to change their overall strategy and to train their staff with new technologies/habits.
Of course we are focusing on the iPad for the moment, but not only. We think that lots of competitors will enter succesfully the market.
The purpose of our wordpress blog is to display:
- Presentation of the company
- News about the different tablets
- News about the different apps
- News about the printed Press and its coming challenges...
- News about the different changes in the Press jobs
We are primarly talking to the Press industry professionnals and secondary to any individual interested in News and new technologies around it (generally, he's more or less working in that industry).
We definitely do not target mass audience. We are B to B.
We want to appear innovative with our site. We want to show the transition from paper to electronic devices.
The companies we are targetting have difficulties to understand the current shift. They understand there's a shift, but can't just face it. Still, we want to make them understand that they have to switch rapidely, otherwise they will die.
Most of the people we are talking to are 45-50 years old executives. They are not very comfortable with technology. They use it, but don't know exactly how to adapt their companies and staff to it. So we want to convice them we can accompany them ; we need to make them safe with us : we are pros ; we know the challenges ; we've already helped other media companies ; we can help them now.
The themes are standard free themes and of course, I want to change that.
I don't care about the 2 columns style. I can keep it like that (central column with content + right hand column with additional contents) or it can be displayed in an other way.
In the design, I'm expecting at least : a logo for the blog ; an illustration header ; a nice background ; the css for the font, colors etc.