We'd like to develop a site with the authority of ShrinkYourself.com, but somewhat more soothing and nurturing in look and feel, yet also VERY inspiring and motivating. (We want to leverage their emotionality in a positive way).
And of course, it needs to be substantially unique so as not to be accused of plagiarizing.
We're initially interested in designs based in purple, gold, turquoise, and white (you can decide on the balance)... perhaps with a few hints of raspberry. The site should feel like eye-candy and in and of itself provide a satisfying alternative to the eating experience.
You can find a few high-res pictures of us here:
(We're partial to the one of the two of us together, but feel free to experiment or present options)
The following authority points should be spread gently through the design:
- Previous Work Covered In: The New York Times, The New York Daily News, The Los Angeles Times, The Indiana Star Ledger, The Chicago Sun Times, American Demographics, The Washington Post, The Daily News, Newsday, The New York Post, Delta Sky, U.S. News and World Report
- Previously Heard/Seen On: CBS Radio, ABC Radio, UPN TV News, WJZ TV Baltimore, WAGA TV Atlanta, WNTN Boston, WGN Chicago, Bloomberg Radio, KKAR Radio Oklahoma
- Previous Consultants to: Weight Watchers, Jenny Craig, Nutrisystem, and Atkins