LavaBlast Software Inc builds software for the franchise industry. You can find more information about us (including our company logo) here. http://www.lavablast.com/
We are makers of FranchiseBlast, a software-as-a-service application that integrates various other software applications together. The current icon (attached) represents the pieces of the software puzzle tied together.
Our brand makes use of orange & red as our primary colors.
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The people who will see this icon are franchisors. They are business people who expect something clean & simple.
We don't want the icon to be as boring as the attached file as we are an atypical software development firm.
1) Take the attached icon and improve it. Make it more fun.
a) Use more vibrant colors.
b) Keep using oranges & reds but you don't have to use the exact colors of our current icon or our LavaBlast logo.
c) Use better light effects/gradients; make it shine.
d) You can improve the shape, as long as it is in the same vein.
2) Add the word FranchiseBlast beneath the logo.
a) Use two different colors for the Franchise part and the Blast part.
b) Pick a font you like.
c) Can be similar to this http://99designs.com/logo-design/store/12000 but no subtitle required.
d) Keep this part simple.
e) Will be used on a light-colored background. (Not on the http://www.lavablast.com website).
3) Optionally add some kind of background container between the icon and the line underneath that would allow us to smack it on any background.
a) If you can't make it look good with the container, don't put one.