Traxo is an early stage internet travel company. Traxo serves as a travel home base, offering travelers a single location for managing and tracking travel. Trips are seamlessly brought into a user’s Traxo account, wherever they are booked, adding efficiency that frees the traveler from the hassles of merging all the details. With Traxo, users are connected to their Facebook stream via Traxo’s Facebook application if they want to share trips directly with those contacts in addition to contacts selected on Traxo.
We are travel industry experts who love traveling, but hate the hassels associated with travel. With Traxo, we are trying to make the trip planning process easier.
People who travel over 3+ times a year for business/pleasure. They often book at different travel sites and don't have an assistant to pull their information together. They like to travel but hate dealing with some of the travel details. Most likely to be college educated and $50K+ income level.
We are running a promotion in which we are giving away a total of 200,000 American airlines miles to 8 people (25,000 miles each) over an 8 week period. You need to sign up for Traxo to be eligible.
We are looking for a logo that can quickly and in a professional manner communicate the contest.
The logo will be used in the following places: (see attached powerpoint)
1. Home page of our website
2. Email blasts
3. Throughout the website
4. Facebook sharing/communication.
The logo needs to communicate the following:
a. 200,000 airline miles (but should not be associated with American airlines, as we will display their logo next to our logo).
b. Title of promotion: "Win Back Miles Sweepstakes"
a. Needs to fit in with our color scheme of our website, i.e. see presentation so that it does not clash. I have outlined all of the potential scenarios the logo will be shown.
b. should communicate idea even in a small format.
c. The largest size that it will fit will be in a 300x250 pixel box. However, there should be space for the following text "Don’t lose track of your travel points with Loyalty Tracker. Invite your friends to join to give them and you an entry into the sweepstakes" We need to make sure that there is space for the this text next to the image. Most likely 150x150 logo