1) Graphics that have no relationship to my company won't get my attention. If the graphic could be used for any company, I don't want it. Conversely, if your graphic is so complex that you have to explain it to me, it's definitely too complex for my customers to understand. Information Security and Privacy Made Easy. The graphic should be easy to understand and be memorable....that is the purpose of a logo, yes?
2) I want a graphic. Putting my company name or initials in different configurations or fonts won't work.
To recap: Technology company - specifically cybersecurity, high-tech. Customer base goes from Dr's and Lawyers to large corporations; therefore, I'd like my marketing collateral to be simple, sophisticated, and clean. I'd like my marketing collateral to speak to all these things and be unique to my company.
I am much more interested in LinkedIn then I am FaceBook. Materials should be useful there, so please make sure any images you send me can be directly imported there. Double-sided business cards only, please. My services (on my website) should be listed on the back.