Creative talent needed! Design a logo for 'Urban Pieces'.

UP Urban Pieces

The brand should address young trendy people that are looking for a nice piece of furniture in their bedroom instead of a boring and ugly boxspring.

Most furniture brands are boring. Urban Pieces has to stand out. Could be closer to a fashion brand

The beds are made out of solid wood and steel. The designs are scandinavian, elegent but also heavy and industrial. Several designs for different tastes. We do not sell standard designs, only more trendy designs. The collection consist of bedframes and nightstands. No matrasses, so comfort is not something that we have to address. In the future the brand will expand to living room furniture as well
All items are handcrafted in Europe from high quality materials
The name of the Brand is UP! It stands for Urban Pieces
It is short and original in the furniture market. UP is positive. I like the (!) behind it but I am not sure if it wise because there is also an volkswagon called UP with this (!) ‘UP’ should be the logo but ‘Urban Pieces’ must also be part of it.

For us it is very important that the logo is recognisable instantaneously!!! An icon could be an option but I leave this up to your creative mind. The letters UP have to be readable.

Although some of the designs are more heavy with rough wood I still think women are a very important part of the target group and even the decisionmakers. Focus on the couple that is buying the bed. Muscular but still attractive for women.

Some keywords: Hip, trendy , handmade, furniture, design, urban, new, high-end, different.

I am looking forward to your creative design!! Goodluck

Please see the PDF file with instructions!!!