Cómo jimderwinequestrian comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
Jim Derwin Equestrian
¿Cuál es el eslogan de tu compañía?
International Horse Dealer
Cuéntanos a qué tipo de público quieres llegar
Jim Derwin is one of Ireland's leading horse dealers, selling horses all over the world. He buys and sells all types of horses, from small riding school ponies to top showjumping horses.
Jim Derwin Equestrian is a family run business. Jim has carried on the horse dealing trade from his late father, grandfather and great grandfather. So their is alot of history to this business. Maybe this is something that can be shown in a logo, I don't know?!
Jim buys 100% of his stock/animals from Ireland and sells 80% of them abroad (60% of this to the UK) Jim and his son's also compete in the showjumping ring so this logo will be used to promote the business on showjumping merchandise.
We currently have a logo however I don't think it is strong enough. I want something that will work across all forms, from merchandising, promotional material, cheque books, cars, lorries, horse equipment(rugs, numnah's) and will stay with us if we decide to branch out in the equine industry.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Aquas: Empathy, compassion, clarity and precision.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Our current logo and colour scheme is white, blue and navy blue. I am open to change, so I would like to see these colours along with others you might have in mind. I have attached our current logo and some logo options I looked at with a friend. This will give you a feel for what I like, but I'm not in love with any of them!
I also attached some copies of adverts we have been using over the last year or so.
Finally, Jim likes to go by; Jim Derwin, Horse Dealer. Personally don't like using it as it's not strong enough however our current logo can be switched to just say this so I would need a logo that can also do this. (hope this makes sense)
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