To create a brand for the new tire distribution solution (Retail 2 Consumer)

Tyresnet

Tyresnet is a B2C website for the tire. The real difference between Tyresnet and the vast majority of tire sites, the offer (price, availability, and appointments) will be formed by members (tire dealers). These after registering on the Tyresnet platform (with monthly fees system) can upload their entire current offer (their existing outlets).
The site presents a real innovation because actors tire (Point S, First Stop, Eurotyre, small garage, etc.) do not necessarily have the ability to exist on the net.
Thanks to Tyresnet they will be able to have a presence on the internet.

The site's uniqueness is that it will promote geolocation and local proximity (also in some countries will have a name Tyresnet adapted to local market in terms of website and name)
Given its positioning near Tyresnet will primarily an App because of the GPS system and vocation 'Simple'

The target is varied but car user and the Internet (XY generation). The logo will also appeal to a female clientele.
As today, few or no competitors exist, only some retailers develop this solution (ex: http://www.firststop.fr) but access is only to network members with a high cost.
Attention tyresnet may be declined locally and thus a graphic organizer to be grateful and recognizable. Think globally, act locally (also for domain name, that could be changed in some countries).
Tyresnet aims to create an innovation in the tire: the R2C (Retail 2 Consumer)

vert, noir, rouge

The site will be launched in several countries in Europe and India as http://www.tyresnet.com therefore has a truly international vocation but a local domain can be used.
User friendly, close, easy, touchscreen, Retail2Consumer, My tires from my smartphone, Retail3.0, price, service, appointments at your fingertips, convenience (Break down service & location based)