The name of the shop is SaltLight Station, Coffee & Pho. Salt flavors the earth. Light illuminates the world. We added Station because it is a converted gas station, but it could represent any station or regular stopping place. Our next store may not necessarily be a converted gas station, so we want a SaltLight logo brand that we can take with us to another location. It's a place to stop and refuel, get your caffeine and pho fix in a fast casual eatery. The coffee shop/restaurant are dual businesses under the same roof with a variety of functionally Iayed out seating spaces for introverts and extroverts. The coffee shop will open at 6am and the Pho noodle soup restaurant open for lunch and dinner. Coffee and Pho have some common elements: Hot steam, warmth, savory comfort food/drink, addictive craving, brewed with care, served in cup/bowl vessel. Challenge is to be able to pair these two east/west concepts in a logo that is not cheesy. Please, no stereotypical asian chopstick graphics to represent the pho. No cliche coffee cup and coffee bean cartoonish graphics that can be pasted from google...we prefer clean, slightly abstract styles to convey an impactful message instead of just seeing a common stock image of it.
See attached building elevation drawing. The storefront signage will be on a canopy that is half red on the left and half white on the right. Need "SaltLight" to look good on a red background and "Station" to look good on white background. The right side elevation (with windows) will have the text "Coffee & Pho" and "Drive-Thru" with an arrow on a white background. The left side elevation (with drive-thru) will have the text "Coffee & Pho" and "Drive-Thru" on a red background. Need the text for the channel letter storefront signage to be bold, easy to read font, but with an impactful and unique edge (no thin line script fonts). The building exterior will be red brick. The interior will be an open ceiling with exposed industrial ducts painted white, exposed red steel beams, white quartz table tops and counters, with gray or light wood-looking ceramic tile floors. The atmosphere will be clean, inviting, open, airy, with a modern industrial elegance (but not snobby or pretentious), dimmable hanging copper pendant lighting will add character and provide productive lighting during the day, and pink himalayan salt lamps will provide a warm glow and cozy atmosphere in the evening. Functional mixed seating arrangements like you find in a boutique hotel lobby/lounge.
Logo branding will also be used on website and social media, paper coffee cups, napkins, and other take out packaging.
$599 cash prize (minus whatever 99design's cut is) will go to the contest Winner, but we will also reward 2nd and 3rd place designers a consolation cash prize for their good effort. Really looking forward to seeing what the world's creative minds come up with!