Every year the world waits with bated breath for Pantone’s big color announcement, which sets the creative stage for industries like fashion, home decor and (of course) graphic design.
The annual selection is meant not only to predict aesthetic trends, but take our global temperature. The chosen color is a cultural representation of the world’s current mood and attitude, which is why Greenery seems so fitting for the 2017 Pantone Color of the Year.
Greenery is a continuation of 2016’s soothing Rose Quartz and Serenity, responding to another tumultuous year with hope and resilience. Drawing on universal qualities like the emergence of spring foliage and the lush outdoors, the color is meant as a symbol of new beginnings.
As the Pantone experts explain:
“Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
Yellower and brighter in color than 2013’s Emerald, Greenery has an unyielding sense of positivity and freshness. From backyards to tablescapes, we’re sure to see designers reconnecting with botanical patterns, crisp layouts and green design.
The color is sure to resonate with sustainable and environmentally-friendly industries, but it can certainly be applied elsewhere. Let’s see how 99designs designers have taken on Greenery so far: