Pritikin Display Banner Ads
Banner Ads are needed in-hand by Monday, June 19.
(sooner if possible)
The Pritikin Health Resort is in need of display banners to improve awareness of its brand. The display banners, which can be static or animated HTML5 (to meet Google Display Network specifications), will be utilized in a campaign, targeted to engage an affluent audience interested in luxury travel. Sample, previously utilized banners, are provided below as a reference - new artistic direction is welcomed, but should not depart entirely from the personality of the website. We would like the designer to develop a new visual concept, using the approved messaging. While Pritikin is a resort, the banners should not emphasize "beach resort" or be too focused on hospitality. It's acceptable to use resort images (showing the facility), but the goal is to promote discovery of the brand and the health/wellness program itself.
NOTE TO DESIGNERS!! 6/11/17 UPDATE
There needs to be a visual HUMAN element. These are PEOPLE who are coming to Pritikin. We want the viewer to experience the joy these guests experience after losing 50 pounds, fixing their heart health, etc. When they leave Pritikin, they feel AMAZING. Show that.
Graphics / Copy Guidelines:
Please make use of the following:
approved photography (available at the link below).
approved messaging, which is provided below.
the company logo (included as attachment)
a distinct visual call out (such as a button)
Artistically, the banners must leverage the existing color palette (orange, green, blue, white) from the website (although it can be modified as necessary to enforce specific emotions).
Lime Green: #7ac143
Aqua Blue: #37bc9b
Landing Page Elements + Testimonials:
Designers are welcome to utilize elements of the landing page to create the banners. Designers are also welcome to utilize testimonials in the creation of the banners. Quotes from the guest testimonials can be used in place of the approved messaging, but must match with the guest who said the quote. The most popular testimonials on the website (according to analytics) are:
All photos available for use in this project can be found here: http://www.pritikin.com/photo-gallery
It's a revelation to know you can feel this great.
Healthy Living, For Life. Experience Pritikin.
A Luxury Health Resort Experience.
Don't Wait. Lose Weight, Luxuriously.
Lose weight. Find Yourself. Discover Pritikin.
The Science of Weight Loss. The Spirit of Success.
Enriching Lives with Healthy Living.
Live Better. Look Better. Feel Better.
For the love of your heart and health.
The Science of Weight Loss, Simplified.
Approved language for buttons:
Change your life
Discover the Program
Banners Sizes Needed: