pmQI necesitaba un nuevo diseño de banner publicitario y lanzó un concurso de diseño en 99designs.
Un ganador ha sido elegido entre 8 diseños de 6 diseñadores freelance.
Best Mattress
Best Mattress is a large mattress retailer in Las Vegas that has over 22 stores. Their main product lines are Tempur-pedic (which they sell the most of in the city), Serta, and Beautyrest. They also sell 5 star which is a lower end brand. They are about customer service and have "sleep experts" at their stores to help people find the right mattress and live a healthier lifestyle.
Their Rollback Summer Sale is the promotion. Prices are rolling back for Serta, Beautyrest & Five Star!
Focusing on text being:
Serta's (logo) Perfect Sleeper Super Pillow Top Queen at $599
BeautySleep (Logo) This is beautyrest brand $399 Queen Mattress
And a separate promotion that is not part of their Summer Sale is one for Tempur-pedic's
"No Money Down" "No Interest for 60 months" & "$300 in instant store credit" are all the big parts of the promotion. At the bottom in small text say "see store for details" They are also a Tempur-pedic Elite Dealer logo that needs to be in it as well.
Each Banner needs Best Mattress' Logo, The brand's logo for that promotion, and the prices or offer need to be larger than what the product is.
A call to action also needs to be on the banner. their website at the bottom which is http://www.bestmattress.com
There are stock photos of the mattresses included.
Sell the lifestyle in these banners. Don't cover up the mattress much, see how they are doing it on their website. people laying on the mattresses and are happy, etc.
The sizes for this contest will be:
468 x 60 – Banner size.
120 x 600 – Skyscraper
200 x 200 – Small Square
Design them for the Serta Perfect Sleeper promotion.
All jpg and have to be under 150kb
These are the dimensions we will need once we have the design we like and want to work 1 on 1 with the winner:
250 x 250 – Square
200 x 200 – Small Square
468 x 60 – Banner
728 x 90 – Leaderboard
300 x 250 – Inline Rectangle
336 x 280 – Large Rectangle
120 x 600 – Skyscraper
160 x 600 – Wide Skyscraper
300 x 600 – Half-Page Ad
970 x 90 – Large Leaderboard
We understand that not all of the text can fit in the smaller sizes, but the sale is what the main emphasis needs to be.
We want to change the dynamic of this brand, they are still in the old newspaper print mentality and it needs to be updated. on the website at their current special you can see how it is an older kind of look. Come up with outside of the box ideas. be creative!