We are immigration consultants that specialize in legal immigration to Canada. For the purposes of this ad campaign, we are targeting post-secondary students in Anglosphere countries that are interested in studying in or moving to Canada.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Banner ads that will be displayed on websites and online newspapers/magazines of post-secondary education institutions. The general style and design of the ad is up to the creator, but we can offer general guidelines. The ad should contain elements of Canadiana and perhaps a nod to our company name. So - Canadian flags, The Maple Leaf, and skylines of Toronto & Vancouver work well. Also, if you wish to include a stylized Pegasus, that would be cool. As far as the offer, we are offering the students an initial consultancy deal for only $100 CAD. The copy within the ad should read:
"Considering a move to Canada?
Student Visas - Holidaymaker - Permanent Residency - Citizenship
Exclusive offer for students available for a limited time http://www.pegasusimmigration.ca/canada-150
The placement and style of that copy is at the discretion of the designer, but it should be in that order. The only other copy requirement is this:
The ad must contain the following, exactly - "Thomas Waters RCIC #514451"
That wording is a legal requirement. It can be anywhere on the ad, but we would prefer that it is in the lower, right-hand corner. Also, the text for the RCIC designation can be quite small. Just enough that it can be read.
We have tested the copy and are legally constrained by what we are allowed to say in an ad. However, we are not constrained when it comes to design. We are looking for ads that are professional enough to be taken seriously, but are also eye-catching. We are promoting the business to international students, so we want something appropriate to a young millenial audience. Ad sizes: 728x90, 300x600, 320x100
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