Piclti is targeted to women who have experienced recent significant positive life events, for instance: marriage, birth of a baby, marriage of a daughter.
The brand image should reflect this. It should be minimalist, tasteful and elegant but not flowery.
Because we send pictures of people's most important life events the brand pillars are: ease, beauty, quality and deep sentiment.
Font, color guide, stock photography, illustrations and screen shots are provided with this brief. You may use any and all of the attached.
Face mobile app design guidelines are included in this brief. The design must follow facebook ad specs: Image Ratio: 1.91:1, Image Specs: 1200x627 px