We need Display Ad units for Facebook and Google for a campaign targeting: People who have received a traffic ticket but are not yet sure if they want to take defensive driving. We're trying to convey that we know they have a ticket, and that they should choose to take defensive driving.
We're trying to convince the individual to choose defensive driving instead of other 3 options provided below. This part has been especially challenging.
There are 3 core elements that make up the benefits of Defensive Driving over the other options.
-100% Ticket Dismissal
-Lowest Cost Solution
-10% Auto Insurance Discount
When someone receives a ticket they do have other options to remedy it, such as:
1) Paying the ticket
2) Fighting the ticket with an attorney
3) Deferred Adjudication (IE: Paying a lot of money to make it go away)
4) Defensive Driving Course
Defensive driving provides the benefits highlighted above. Lowest cost, guaranteed dismissal, and a bonus 10% auto insurance discount.
The people we will be targeting with this campaign have received a ticket, but have not yet chosen from the available 4 options. We're hoping to communicate the benefits of defensive driving in such a way that they choose to take our course.
There's some information on why someone should choose defensive driving over another option here for example: https://www.defensivedriving.com/bl…e-driving/
The 10% auto insurance discount is potential nice angle. Our course is only $25 and a 10% monthly auto insurance discount pays for itself many times over.