Curiosity driven BANNER AD for Software Development company

B13 Technology

Software Development Consultancy

Banner Ad for driving QUALIFIED traffic to a conversion focussed
landing page.

The ads will be displayed on the following websites:
http://www.workinstartups.com
http://www.stackoverflow.com

The ad will target Software Development managers who are in a
recruiting mind frame. They will be visiting
http://www.workinstartups.com to post a job advertisement for software
development staff. We want them to spot our banner ad and realise that
using a consultancy might be a good alternative option.

Our ideal target:
Senior Manager at UK-based SME. Main languages are Java and
Javascript, and have a need for software development.

Scenarios:

- Their developers are getting a bit snowed under, and they need some
extra manpower.
- OR They are a start up looking for resources to quickly develop
their software.
- OR They are a company that has recognised that they could be more
efficient if they had bespoke software to solve a specific problem.

We want to avoid ad blindness. We are keen on the following design
criteria:
- High on curiosity
- Relevant to the offer
- Looks like part of the host website: white background; similar
style
- Does not look corporate
- Don’t worry about brand awareness
- Novel images (Please see the attached images for inspiration)

We have created the copy that will appear on the ad. You can find that
in the workinstartups PPC ad.docx file. There are three different
versions of the ad here. We will A/B test these. Please pick one to
include on each ad submitted.

We’ve added a zip file containing images for inspiration. We’re
not in any way attached to the content of these images – they are
included to emphasise examples of the criteria above. We've also
included logos for Java and Javascript - these are the software
languages that we specialise in.

We’ve attached a first draft of the landing page that these ads will
link to – this will change.

We’ve attached an image of an example site that will be hosting the
ad. We’re keen that the ad fits in with the style of the host
websites.

Our website is http://www.b13technology.com – We must stress again
that the focus of this ad should not be brand awareness – the focus
is on qualified click through.

We look forward to receiving your designs
Kind Regards,
Tom